Diddy Net Worth

What Is Diddy's Net Worth?

Diddy is an American rapper, singer, record producer, entrepreneur, and designer who has a net worth of $400 million. Diddy has been one of the highest-earning and richest rappers for several decades, but – despite what you may have read – he has never been a billionaire. By our count, Diddy's net worth peaked in 2020 at just under $900 million. As you can see, his net worth has dropped significantly in the years since due to his legal battles and lost partnerships, primarily his partnership with Diageo. Much more on Diddy's finances throughout this article.

Sean "Diddy" Combs, also known as Puff Daddy, P. Diddy, and simply Diddy, first rose to prominence in the early 1990s as an intern-turned-executive at Uptown Records before founding his own label, Bad Boy Records, in 1992. Under his leadership, Bad Boy became a dominant force in hip-hop, launching the careers of The Notorious B.I.G., Faith Evans, Mase, 112, and later acts like Cassie and Machine Gun Kelly.

In 1997, Combs released his debut album, "No Way Out," which won a Grammy and went 7x platinum, fueled by hits like "I'll Be Missing You." As an artist, he continued releasing chart-topping music with albums like "Forever" (1999), "The Saga Continues…" (2001), and "Press Play" (2006). In 2010, he collaborated with Dirty Money on "Last Train to Paris," a critically praised project that blended hip-hop and electronic music.

But it was his business ventures that truly expanded his empire. He founded the Sean John clothing line, launched a fragrance line, and struck a groundbreaking deal with Diageo to promote Cîroc vodka, which became one of the most successful celebrity liquor partnerships in history. At his peak, he earned $60–100 million annually and was widely believed to be on the path to becoming hip-hop's first billionaire.

Combs also launched the Revolt TV network in 2012 and became a high-profile presence in fashion, media, and politics. However, his reputation began to unravel in 2023 after multiple women, including ex-girlfriend Cassie, accused him of sexual assault, trafficking, and abuse. The fallout led to the collapse of his Diageo deal, the sale of his Revolt stake, and an ongoing federal investigation. Once a symbol of Black excellence and business acumen, Diddy's legacy now hangs in the balance.

Diageo/Ciroc/DeLeon Earnings

Diddy's most financially important partnership over the years was with the liquor conglomerate Diageo.

His partnership with Diageo began in 2007 when he entered into an equal partnership with the conglomerate to market and promote Ciroc vodka. The partnership was a success, and Ciroc became one of the most popular vodka brands in the world.

In 2013, Combs and Diageo co-purchased the DeLeon tequila brand. DeLeon is a premium tequila that is made from 100% Blue Agave. According to a legal filing made in June 2023, in the wake of a lawsuit filed by Diddy against Diageo, in the years between 2007 and 2023, Diageo paid Diddy $1 billion for his work with the company. That amount would presumably be an order of magnitude more than he made from his music career. His partnership with Diageo ended in January 2024, with Diddy being paid $200 million for his 50% stake in DeLeon.

Collapse of Empire

In the wake of explosive sexual assault allegations, a federal sex trafficking indictment, and his September 2024 arrest, Diddy's business empire has rapidly crumbled. Once hailed as one of hip-hop's most successful moguls, he has watched nearly every major venture slip away. His clothing brand, Sean John, which at its peak generated hundreds of millions in annual sales, was dropped by retailers and is now defunct. His designer eyewear line has been pulled from stores.

In June 2024, Diddy sold his remaining stake in Revolt TV, the network he founded in 2012. While once thought to be a valuable asset, insiders revealed his stake lacked true financial control and was more symbolic than substantial. Revolt has since transitioned to an employee-owned company.

Combined with the collapse of his partnership with Diageo—the liquor giant behind Cîroc and DeLeón—these setbacks have left Diddy without any meaningful business holdings. What was once a billion-dollar brand built on music, fashion, media, and lifestyle has largely disintegrated, and his legacy as a savvy businessman is now overshadowed by an empire in free fall.

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Early Life and Career Beginnings

Sean John Combs was born on November 4, 1969, in Harlem, New York City. He spent his childhood in a housing project in Harlem. His father, Melvin Combs, was an associate of convicted drug dealer Frank Lucas. Melvin was shot and killed when Sean was three years old. After his father was shot, the family moved to Mount Vernon, New York.

That decision changed the trajectory of Sean's life. In his old neighborhood, it was all too common for boys to drop out of school and join a gang. In his new neighborhood, Sean ended up graduating from the prestigious Mount Saint Michael Academy. He then enrolled at Howard University in Washington, D.C., to study business.

While a student at Howard, Combs got an unpaid internship at Uptown Records in New York City. He got the job through rapper Heavy D, whom he knew from Mount Vernon. He rearranged his class schedule at Howard so that he could commute to New York City via train a few days a week for his internship and still attend class in Washington, D.C. Diddy got up at 5 a.m. every Thursday and boarded a train to New York so that he would be at work by 10 a.m. He then traveled back to DC on Friday night to promote parties all weekend. By his sophomore year at Howard, he realized he was more interested in his career goals than his education. He dropped out of Howard and took a full-time position at Uptown Records. Within two years, he was Vice President of Uptown Records. He was just 22 years old.

While at Uptown, he helped develop artists such as Jodeci and Mary J. Blige. After being fired from Uptown in 1993, Combs established his own label, Bad Boy Entertainment, as a joint venture with Arista Records.

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Bad Boy Records

In 1991, Combs had a major career setback. He promoted a celebrity basketball game to raise money for AIDS. It was going to take place in the gym of the City College of New York. A number of popular artists were slated to play. The event was way oversold. People with tickets were literally banging on the doors of the gymnasium to get in. There ended up being a stampede that killed nine people and seriously injured 29. No criminal charges were filed. Diddy ended up paying the victims an undisclosed sum. He was subsequently fired from Uptown Records.

In 1994, Diddy launched his own label, Bad Boy Records. Soon thereafter, up-and-coming rapper The Notorious B.I.G. defected from Uptown to Bad Boy. The Notorious B.I.G. and Craig Mack both released hit singles with Bad Boy, and Combs quickly signed other acts such as Carl Thomas, Faith Evans, 112, Total, and Father MC. He also formed an in-house production team known as The Hitmen, who worked with artists like Jodeci, Usher, Lil' Kim, TLC, Mariah Carey, Boyz II Men, and Aretha Franklin. During the mid-1990s, a widely publicized rivalry brewed between Bad Boy and Death Row Records on the West Coast. In particular, both Combs and The Notorious B.I.G. were criticized and parodied by rapper Tupac Shakur.

In addition to his successful career as a record executive and producer, Combs has also enjoyed a lucrative solo music career as a recording artist himself. Under the name Puff Daddy, Combs recorded his first commercial work as a rapper in 1997. His debut single, "Can't Nobody Hold Me Down," peaked at #1 on the Billboard Hot 100 chart and stayed on the chart for 28 weeks. He followed this up with his debut studio album "No Way Out" in July 2017. It was originally supposed to be titled "Hell up in Harlem," but he made several changes after The Notorious B.I.G. was killed in March that year. The album was a resounding success, earning Combs five Grammy nominations in 1998 and winning the Grammy Award for Best Rap Album. He has released three more albums: "Forever" (1999), "The Saga Continues…" (2001), and "Press Play" (2006). Diddy announced a new album for 2023 and has released two singles from it, "Gotta Move On" and "Sex in the Porsche."

In 2001, Combs changed his stage name from "Puff Daddy" to "P. Diddy," and in 2005, he announced another name change to just "Diddy." London-based artist Richard Dearlove, who had been performing under the name "Diddy" since 1992, sought an injunction against Combs in the High Court of Justice in London in November 2005. Dearlove accepted an out-of-court settlement of £10,000 in damages and more than £100,000 in costs, and Combs cannot use the name "Diddy" in the UK, so he remains known there as "P. Diddy."

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(Photo by Allen Berezovsky/Getty Images)

Other Projects and Ventures

In addition to his music career, Combs has also enjoyed a successful acting career. He has appeared in films such as "Made" (2001), "A Raisin in the Sun" (2008), "Get Him to the Greek" (2010), "Draft Day" (2014), and "The Defiant Ones" (2017). He was the executive producer of the reality TV show "Making the Band," which aired on MTV from 2002 to 2009, and also had a brief stint of his own in reality television with the 2008 VH1 series "I Want to Work for Diddy."

Combs is also a successful businessman. He started a clothing line, Sean John, in 1998, which won the CFDA award for Menswear Designer of the Year in 2004. He is also the head of Combs Enterprises, which is the umbrella company for his business portfolio. In addition to his clothing line, Combs helped develop the Ciroc vodka brand for 50 percent of the profits, has a major equity stake in Revolt TV, and purchased a majority holding in beverage company Aquahydrate in partnership with actor Mark Wahlberg and businessman Ronald Burkle.

In 2019, Diddy became a major investor in PlayVS, which provides infrastructure for competitive gaming in high schools throughout the United States.

Personal Life

Combs is the father of seven children. His first biological child was born in 1993 to designer Misa Hylton-Brim. He had an on-again, off-again relationship with Kimberly Porter from 1994 to 2007. Together, they had a son and twin daughters, and Combs also adopted Porter's son from a previous relationship. Porter passed away from pneumonia in November 2018. Combs also has a daughter with Sarah Chapman, whom he took legal responsibility for in October 2007. Diddy was in a long-term relationship with Cassie Ventura from 2007 to 2018. His seventh child, a daughter, was born in October 2022 to Dana Tran.

Combs has had multiple run-ins with the law. In December 1999, while out at Club New York in Manhattan with then-girlfriend Jennifer Lopez, gunfire broke out. Combs and fellow rapper Shyne were arrested following a police investigation for weapons violations. Combs was eventually charged with four weapons-related charges and bribing his driver to claim ownership of his gun and underwent a highly publicized trial. He was also arrested for driving on a suspended license in Florida in 2001.

Rape Allegations & 2024 Arrest

In November 2023, Diddy's former longtime girlfriend Cassie alleged that she was raped and subjected to years of other physical and emotional abuses by Diddy. Among the many shocking allegations, Cassie claimed that Diddy forced her to engage in various sex acts with a succession of male prostitutes while he filmed the encounters. Cassie claimed that after she tried to break up with Diddy in 2018, he forced his way into her house and raped her. In his denial of the allegations, through a lawyer, Diddy claimed that Cassie was merely making a money grab, as illustrated by the fact that, sometime earlier, she reportedly sought a $30 million payment not to go public. Roughly 24 hours after the allegations were revealed, Diddy and Cassie reached a private settlement.

Unfortunately for Diddy, about a week after Cassie's allegations became public, two other women came forward and accused the rapper/mogul of rape. One of the allegations came from a woman who claimed that she was raped by Diddy in 1991 while she was a student at Syracuse University. The woman alleged that the encounter was videotaped by Diddy and subsequently shown to other men. The alleged incident reportedly left the accuser with "substantial and lifetime injuries."

In the wake of the additional allegations, on November 28, 2023, Diddy announced he was stepping down as Chairman of his cable TV network Revolt TV.

On September 16, 2024, Diddy was arrested in New York City by federal agents. He was indicted on charges that included sex trafficking, racketeering, and transportation to engage in prostitution. He denied the charges and pleaded not guilty on September 17, 2024.

In May 2025, while testifying in a separate federal trial, Cassie revealed that Diddy paid her $20 million to settle the lawsuit filed in November 2023.

(Photo by Larry Busacca/Getty Images)

Real Estate

In 1998, Diddy paid $2.45 million for a home in East Hampton. This is where he held his famous "White Party" for many years. At times, he rented this home out for as much as $200,000 per month. He sold this property in 2020 for $4.7 million. In 2003, Diddy paid $3.82 million for a three-bedroom New York City apartment. He sold this property in 2017 for $5.7 million.

In 2004, Diddy paid $4 million for a 3.5-acre estate property in Alpine, New Jersey. He listed this home in 2007 for $9 million but did not get any takers. He finally offloaded this property in 2016 for $5.5 million.

In September 2014, Diddy paid $39 million for 17,000 square-foot mansion in the exclusive LA neighborhood of Holmby Hills. Real estate records show that he has taken out $25.35 million worth of mortgages over two transactions, one in 2014 and another in 2021, on the home. Both mortgages are held by Bank of America. The home was built on spec by developer Nile Niami. Diddy's Beverly Hills mansion has a pool that features an underwater tunnel that connects to a grotto. It also has eight bedrooms, 11 bathrooms, a 35-seat movie theater, a steam room, a massage room, a beauty salon, and a wine room. The house is not far from the Playboy Mansion. In September 2024, Diddy listed this mansion for sale for $61.5 million.

Diddy's Holmby Hills Mansion (Photo by MEGA/GC Images)

In October 2003, Diddy paid $2.6 million for a mansion on the outskirts of Atlanta. This home largely sat vacant during his ownership. He sold it in 2007 for $1.3 million. In 2009, Diddy paid $5.25 million for a home for Kim Porter, with whom he had several children. Tragically, Kim died in 2018. He sold the Toluca Lake home in 2022 for $6.5 million.

In 2003, Diddy bought Tommy Mottola's mansion on Star Island in Miami. He has a $14.5 million mortgage on the nine-bedroom waterfront mansion. In August 2021, Diddy paid $35 million for the property next door. The sellers in this case were Gloria and Emilio Estefan. This home sits on 1.3 acres of land and has 240 feet of waterfront.

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