What is Josie Maran's net worth?
Josie Maran is an American model, actress, and entrepreneur who has a net worth of $50 million. Josie Maran first became famous thanks to her acting career in the late 1990s and early 2000s. She was a prominent Maybelline spokesmodel and appeared in campaigns for brands like Guess? and Victoria's Secret. She also acted in films and TV shows. However, in recent years she is known for her pioneering role in the clean beauty industry through her company, Josie Maran Cosmetics, which she launched in 2007. Her brand popularized the use of argan oil in beauty products and helped establish the natural beauty movement. She successfully transformed her career from supermodel to beauty entrepreneur, making her a notable figure in both the fashion and cosmetics industries.
Modeling
Johanna Selhorst "Josie" Maran was born on May 8, 1978, in Menlo Park, California. She began her modeling career at the young age of 12 after being discovered at a barbecue restaurant and signing with the Elite modeling agency.
Maran's modeling career flourished in the late 1990s and early 2000s. She appeared in numerous high-profile fashion magazines, including Vogue, Elle, and Sports Illustrated Swimsuit Issue. She became particularly well-known as a Maybelline spokesperson, appearing in their advertisements for over ten years.
Some of her most notable modeling work included campaigns for major brands such as Guess?, Victoria's Secret, and Gap. Her face became recognizable worldwide through these campaigns, and she worked with renowned photographers and appeared on countless magazine covers.
Charley Gallay/Getty Images
Acting
Beyond traditional modeling, Maran ventured into various entertainment projects. She appeared in several films, including "Little Black Book" (2004), "Van Helsing" (2004), and "The Gravedancers" (2006). She also gained additional exposure through her appearance on "Dancing with the Stars" in 2007, though she was eliminated early in the competition.
Josie Maran Cosmetics
However, Maran's most significant career transformation came in 2007 when she founded Josie Maran Cosmetics. The company was built around her discovery of argan oil during her modeling travels in the South of France. Recognizing the oil's beneficial properties for skin, hair, and nails, she made it the cornerstone of her beauty brand.
Her cosmetics company was revolutionary in many ways, as it was one of the early pioneers in the natural and eco-conscious beauty movement. The brand's commitment to sustainable sourcing, eco-friendly packaging, and natural ingredients helped establish it as a leader in the "clean beauty" space before the term became mainstream.
The company sources its argan oil from women's cooperatives in Morocco, providing employment opportunities and supporting local communities. This ethical business approach has been central to the brand's identity and success.
Josie Maran (Photo by Jon Kopaloff/FilmMagic/Getty)
Under Maran's leadership, her cosmetics line has expanded from its initial argan oil offering to include a full range of skincare and makeup products. The brand has been particularly successful in retail partnerships with Sephora and QVC, where Maran frequently appears as a spokesperson for her products.
What sets Maran apart from other model-turned-entrepreneurs is her hands-on approach to her business. She has been actively involved in product development, marketing, and brand strategy, rather than simply lending her name to the company.
Her success in transitioning from model to successful entrepreneur has made her a role model for others in the fashion industry looking to build sustainable business careers beyond modeling. She has shown how to leverage industry experience and personal beliefs into a successful business venture.
Today, Josie Maran continues to run her cosmetics company while advocating for sustainable and clean beauty practices. She has managed to build a lasting legacy in the beauty industry, transforming from a successful model into a respected business leader and pioneer in the natural beauty movement. Her company remains a significant player in the clean beauty space, and her influence on the industry continues to grow.
