Piper Rockelle Net Worth

What is Piper Rockelle's net worth?

Piper Rockelle is an American internet personality, singer, dancer, and actress who has a net worth of $4 million. She rose to fame as one of the earliest breakout stars in the world of Gen Z content creators, building a massive online following across platforms like YouTube, TikTok, and Instagram. Known for her playful pranks, vlogs, skits, and bubblegum-pop aesthetics, Piper quickly became a household name among preteens and teens, ultimately transforming her digital presence into a multimillion-dollar brand.

Born in 2007 in Georgia, Piper began performing at a young age, first dabbling in beauty pageants and dance competitions before shifting her focus to online content. By the time she was just nine years old, she had become one of the most-watched personalities on Musical.ly (now TikTok), which led to the creation of her YouTube channel. There, she built a devoted fanbase with her content collective known as The Squad, a rotating group of fellow teen influencers.

As we detail in the next section, at her peak, Piper reportedly earned over half a million dollars a month, worked with major brands like Disney and NBCUniversal, sold out live meet-and-greet tours, and starred in music videos and digital series. But her meteoric rise was not without controversy. In recent years, her career has been overshadowed by serious allegations and legal battles involving her mother and manager, Tiffany Smith.

Peak Earnings

At the height of her fame, Piper Rockelle was earning between $500,000 and $625,000 per month, according to court documents and reporting by the Los Angeles Times and Forbes. Her income was generated through a combination of YouTube ad revenue, sponsored content, merchandise sales, live events, and brand deals with major companies like Disney, Amazon, and NBCUniversal.

From roughly 2019 to early 2022, Piper's media empire—operating under her company Piper Rockelle Inc. (PRI)—reportedly brought in between $4.2 million and $7.5 million per year. She also generated additional revenue through meet-and-greet tours, personalized shoutouts on Cameo, and partnerships across TikTok and Instagram.

However, in February 2022, YouTube demonetized her channel for violating its Creator Responsibility policy due to off-platform allegations against her mother and manager, Tiffany Smith.

Early Life

Piper Rockelle was born on August 21, 2007, in Georgia, and was raised primarily by her mother, Tiffany Smith, a former dog groomer who would go on to become her full-time manager and the architect of her online career. Piper never had a close relationship with her father, and has spoken openly about being raised in a single-parent household. She has described her mother not just as a parent, but also as her best friend and closest collaborator.

From a young age, Piper showed a strong interest in performance. She began competing in beauty pageants and dance competitions as a child, before discovering social media platforms like Musical.ly, where she began posting videos at the age of eight. With her mother's encouragement and involvement, Piper quickly transitioned into full-time content creation, ultimately becoming one of the most recognizable faces in the world of kid influencers.

Piper also has two older half-brothers, Tyler Ray Hill and Hunter Ray Hill (also known as H1ghSky1), the latter of whom became involved in her career as a videographer, editor, and on-screen collaborator.

While Piper's early years were marked by creativity and rapid success, they would later be revisited in the public eye through lawsuits and media scrutiny that raised serious questions about her upbringing, her mother's management style, and the ethics of child stardom in the digital age.

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Social Media Stardom

Piper Rockelle's rise to internet stardom began in 2016, when she started sharing short lip-sync and dance clips on the now-defunct platform Musical.ly. Her charisma, confidence, and camera-friendly charm quickly stood out, helping her build a large following at an unusually young age. After transitioning to TikTok and YouTube, Piper doubled down on her creative output, launching a variety of content including lifestyle vlogs, challenge videos, skits, and collaborations with other young creators.

By 2019, Piper had formed a content collective known as The Squad, a rotating group of fellow teen influencers who appeared regularly in her videos. The Squad became central to her brand, producing dozens of videos each month centered on playful stunts, dating-themed skits, and pranks. These videos helped her YouTube channel grow to over 12 million subscribers and rack up more than 1.8 billion views.

At the height of her popularity, Piper reportedly earned between $500,000 and $625,000 per month, thanks to YouTube ad revenue, sponsorships, merchandise, and brand deals with companies like Disney, NBCUniversal, and Amazon. However, in 2022, her channel was demonetized by YouTube amid serious legal controversies involving her mother and manager. Despite this setback, Piper has maintained a large online following and remains one of the most recognized teen influencers of her generation.

Music and Acting

As her social media empire grew, Piper Rockelle began expanding her creative reach into music and acting. She released her debut single, "Treat Myself," in 2019, marking the beginning of her journey as a pop artist. Her music is geared toward her core teen and tween fanbase, with upbeat, empowering tracks that reflect themes of self-confidence and friendship. Over the years, she has released seven singles, many of which were accompanied by professionally produced music videos that garnered millions of views on YouTube.

Piper also found success in the digital acting space. She starred in the Brat TV series "Mani," where she played a recurring role, and headlined her own unscripted reality-style YouTube show, "Piperazzi," which gave fans a glimpse into her behind-the-scenes life. While she has yet to break into traditional film or TV, her digital acting work and musical performances have helped cement her as a multi-hyphenate talent in the creator economy.

(Photo by Albert L. Ortega/Getty Images)

$22 Million Lawsuit

In January 2022, 11 former members of Piper Rockelle's YouTube collective, The Squad, filed a highly publicized $22 million lawsuit against her mother and manager, Tiffany Smith, and their production company, Piper Rockelle Inc. (PRI). The plaintiffs—all minors at the time, including two of Piper's cousins—alleged they had been subjected to an abusive and exploitative environment while filming content that fueled Rockelle's multimillion-dollar social media empire.

The lawsuit accused Smith of orchestrating an on- and off-camera workplace filled with inappropriate behavior, including:

• Emotional and verbal abuse
• Inappropriate physical contact
• Labor law violations, such as unpaid work, 12-hour shoot days, lack of breaks, no schooling, and failure to obtain required permits for working with minors
• Sabotaging the YouTube channels of former Squad members after they left the group

The plaintiffs claimed they were often treated as unpaid labor, compensated only with "shoutouts" on Piper's channel in hopes of growing their own audiences. Some parents also alleged Smith discouraged Squad members from pursuing other opportunities outside the group, creating what they described as a high-pressure, tightly controlled environment.

One of the more unusual elements of the case involved claims that Smith used the voice of a deceased family pet—"Lenny the Cat"—to harass Squad members during filming. Plaintiffs alleged this alter ego was used to make unsettling and vulgar comments. Smith has denied all wrongdoing and called the lawsuit baseless and financially motivated.

The situation exposed the gray area surrounding child labor laws in influencer households. According to reporting by the Los Angeles Times, children regularly filmed for PRI without on-set teachers, permits, or rest periods required under California law. Regulators reportedly failed to act promptly, even after receiving complaints from concerned parents as early as 2020.

In response to the original lawsuit, Smith and Rockelle filed a $30 million countersuit under the Racketeer Influenced and Corrupt Organizations (RICO) Act, alleging defamation and conspiracy. That lawsuit was later voluntarily dismissed.

By October 2024, the two sides reached a $1.85 million settlement, far below the amount originally sought. Attorneys for the plaintiffs stated that their goal was not money, but to expose systemic failures in how child influencers are managed and protected.

In parallel, the case drew the attention of law enforcement. The FBI reportedly interviewed multiple Squad members and other individuals involved with the group, while the Los Angeles Police Department made at least six visits to Smith's properties between 2020 and 2022. The California Division of Labor Standards Enforcement also issued formal warnings about compliance with child labor laws.

Netflix Documentary

In 2025, Netflix released a three-part documentary titled Bad Influence: The Dark Side of Kidfluencing, which chronicled Piper's meteoric rise, the inner workings of The Squad, and the legal fallout. The series reignited a national conversation about child safety, accountability, and oversight in the rapidly growing creator economy.

Real Estate

In November 2020, Piper and her mother, Tiffany, paid $2.3 million for a home in LA's San Fernando Valley. The seller was Bella Thorne. In January 2021, Piper gave a tour of the home for YouTube:

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