What is Coby Cotton's net worth?
Coby Cotton is an American social media personality and trick shot artist who has a net worth of $20 million. Coby Cotton is an American entertainer, entrepreneur, and co-founder of the wildly popular sports and comedy brand Dude Perfect.
As one of the five original members, Cotton helped transform a simple backyard trick-shot video into one of the most successful digital media businesses in the world. Known for his upbeat personality and on-screen role within the group, he has been a consistent presence across hundreds of videos that have collectively generated billions of views. Alongside his twin brother Cory Cotton and co-founders Garrett Hilbert, Cody Jones, and Tyler Toney, Cotton helped build Dude Perfect into a multi-platform brand spanning YouTube, live tours, television, merchandise, and major corporate partnerships. The group's success has made it one of the most recognizable creator-led entertainment companies globally, with Cotton playing a key role in both its creative output and long-term growth. His career reflects the rise of digital-native entrepreneurs who turned viral content into enduring, highly profitable businesses.
Early Life
Coby Cotton was born on July 17, 1987, in The Woodlands, Texas. He grew up alongside his identical twin brother, Cory, in a close-knit family environment that emphasized sports, competition, and creativity.
Coby attended Texas A&M University, where he studied alongside Cory and their future Dude Perfect co-founders. It was during their college years that the foundation for their future success was established.
The Birth of Dude Perfect
In 2009, Cotton and his friends filmed a trick-shot video at a backyard basketball hoop, casually attempting increasingly difficult shots. They uploaded the video to YouTube, not expecting it to gain significant attention.
Instead, the video went viral, quickly racking up hundreds of thousands of views and eventually millions. The group named themselves Dude Perfect and began producing more content, refining their format and building a loyal audience.
Their early success was fueled by a combination of skill, creativity, and authenticity, setting them apart from many other early YouTube creators.

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Rise to Global Fame
As Dude Perfect's popularity grew, Cotton and his co-founders expanded their content beyond simple trick shots to include elaborate challenges, battles, and collaborations with professional athletes and celebrities.
The group worked with major sports figures and organizations, further boosting their visibility and credibility. Their videos regularly reached tens of millions of views, and their subscriber count climbed into the tens of millions, making them one of the largest channels on the platform.
Cotton's on-screen presence, often characterized by humor and enthusiasm, became a key part of the group's identity. His role as "Tall Guy" added a recognizable persona that resonated with fans.
Business Expansion and Media Ventures
Dude Perfect evolved from a YouTube channel into a diversified entertainment business. The group launched live tours, bringing their trick-shot and challenge format to arenas across the United States.
They also expanded into television, with "The Dude Perfect Show" airing on networks such as Nickelodeon, introducing their brand to a younger audience. In addition, the group built a successful merchandise line, selling branded apparel and products.
Corporate partnerships and sponsorship deals became a major revenue stream, as brands sought to tap into Dude Perfect's massive and engaged audience. Cotton, as one of the co-founders, has been directly involved in the strategic growth of the business.
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