For months, the NFL-loving free world has been under siege by the deflate gate controversy and especially New England Patriots quarterback Tom Brady's perceived part in it. Is he guilty? Did he do anything? If he did, was there anything wrong with what he did?
We will likely never actually know if he did anything wrong or knew what was going on, and eventually this whole mess will blow over. When it does the window will be closed for Tom Brady to do something he could have done all along – make some money off of this whole mess.
Seriously, why not? If he is as innocent as he says he is, why not poke fun at the whole mess in a few commercials? Apple could have done a great one with Brady crushing his old Android phone, and switching to an iPhone. They certainly benefited when word leaked that Brady switched from a Samsung to an iPhone.
According to some guys that are really good at crunching numbers, within the first two and a half hours after it became known that Brady switched to an iPhone, Apple essentially got $733,000 in free advertising. Samsung, on the other hand, took a $617,000 hit.
Would it be in bad taste to profit off of this mess? Eh – maybe. The whole scandal has been in bad taste though, so if he were to parody it in a commercial or two it might actually lessen the blow to his image. People like it when celebrities are able to poke fun at themselves.
With his case still not resolved, it is not too late for iPhone to come up with something for Brady, but who else could the Patriots quarterback give a deflate gate inspired endorsement too?
Snapchat. Had he used Snapchat instead of traditional text messages, this whole phone mess could have been avoided. Had Brady's messages to the two equipment guys disappeared the NFL would not have had anything to review, and he would have had no need to destroy his phone (which made him look guilty as heck).
Maybe he would even be in the clear by now.
The commercial could go something like this: "Hi, my name is Tom Brady, and when I do things I don't want anyone else to find out about, I use Snapchat."
Snapchat is the best one, but there are some other good ones as well:
"Spalding inflating needles, when your balls have a little too much air in them."
"Don't just throw your old phone out. Take care of the environment and bring to your local E-Waste Recycling Center. When the NFL comes knocking on your door you can tell them you care about the environment."
He'd also be great for a grocery store chain. They could feature him in the produce department squeezing melons, and saying, "Eh – feels a little deflated to me."
The possibilities are endless, Tom. Put your mind to it, and you could make back the $1.88 million in no time.