It sounds like something a science-fiction writer in the 1970s might dream up in a story about the future, but no, kids these days really are into "slime videos" on YouTube, where users demonstrate how to create homemade putty-like slime. The craze has produced at least one bona fide star in Karina Garcia, a 23-year-old who, according to The New York Times, is making a consistent six figures a month churning out slime for her more than 5.7 million YouTube subscribers.
Garcia is pulling in between $20,000 and $60,000 a month for very lucrative sponsorship deals with companies like Coca-Cola and Disney. That comes to a bare minimum of $100,000 per month, according to Garcia herself, and on "a good month" she finds herself with checks of up to $200,000. And her parents have no reason to be ashamed of their slime-loving daughter, because also according to her:
"I've retired my parents. It's definitely really crazy. Even I can't believe it."
Her slimy fame on the internet has also allowed Garcia to sign a book deal, to write DIY Slime, a book containing 15 of her recipes for homemade slime. Her approach to the stuff far outstrips large outfits like Nickelodeon and the Silly Putty people in terms of novel innovation – for instance, one of her most popular recipes is for an "Edible Slime" made out of pink Starburst candy.
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Karina Garcia
Within seven months of starting to put slime videos online, Garcia began to turn a profit on what, up to that point, would have been considered a hobby. Soon after, she was supporting not just her parents financially, but her siblings as well. She also purchased a six-bedroom house, with a (water-filled) swimming pool as well as a recreation room and home theater. The obvious thing to call such a house would be "The House that Slime Built," but people might not want to come over to a house named after slime.