David Beckham and Victoria Beckham are your prototypical "power couple." Both were extremely successful in their own right before marrying each other, and have continued their success throughout their 18 years of marriage. But according to a report, David has been more successful than his fashion designer wife over the course of the past year.
According to accounts filed with Companies House, David Beckham's company, DB Ventures, was very successful last year. The company, which handles the retired footballer's product endorsement and image rights, made $33.2 million in after tax profit. The company's sales rose from $13.6 million in 2015 to $14.9 million in 2016. The increase in sales can be attributed to partnerships with alcoholic beverage producer Diageo and insurance group AIA Vitality. The 42-year-old also has endorsement deals with Adidas, H&M and Samsung, among others.
The other half of the Beckham power couple didn't do as well in 2016. According to accounts filed, Victoria Beckham's fashion label, Victoria Beckham Limited, lost $11.3 million last year, double what she lost in 2015. Sales at the former Spice Girl's brand remained steady, but the increase in losses can be attributed to increases in investment in the brand's sales, marketing and design.
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Robert Dodds, who is a director at Victoria Beckham Limited, said that the company's partnership with Target and Estee Lauder will likely boost the company's sales in 2017. He also wrote about the company's deal with Reebok as a reason for optimism. "The further announcement of a global license agreement with Reebok will further enhance the future profitability of the business," wrote Dodds.
Earlier this year, Victoria Beckham Limited, which employs 180 staffers, was valued at over $130 million after former Goldman Sachs banker David Belhassen invested $40 million into the company.
Despite her brand's struggles over the past couple of years, Victoria likely isn't sweating it too much. Like many celebrities, she has various streams of income, including a large stake in Beckham Brand Holdings, the main holding company for her and her husband's business ventures. BBH is equally owned by Victoria, David, and XIX Management.
