What is Logan Paul's net worth?
Logan Paul is an American YouTuber, boxer, internet personality and actor. Logan Paul has a net worth of $150 million. As of this writing, Logan Paul has more than 23.6 million followers on his YouTube channel. At various times, he has been one of the highest-paid YouTubers on the planet, with an annual personal income of at least $20 million. He has 27 million followers on Instagram and 18 million followers on TikTok.
Outside of YouTube, he runs an extremely lucrative merchandise company called Maverick Apparel. In its first nine months of operation alone, Maverick generated more than $40 million in sales.
He has hosted the Impaulsive podcast since November 2018. In recent years, Logan and his brother Jake have pivoted to the professional boxing world.
In 2023, Logan signed a multi-year deal with WWE for a reported three years and $15 million following several appearances over the years.
Prime Energy Drink
In recent years, the energy drink "Prime" has become a hot topic when discussing Logan Paul's net worth. For those who are unaware, Logan and his boxing rival KSI have promoted Prime since its debut in January 2022. According to unverified reports from Prime, in the 12 months between December 2022 and December 2023, the drink generated $565 million in revenue.
Do Logan Paul and KSI own Prime? No. They are promoters, but they do have equity in the brand. It is generally believed that the two either both own 20% or they own a combined 20%. The remaining majority is controlled by a Louisville-based umbrella company called Congo Brands. Congo is co-owned by Max Clemons and Trey Steiger.
Let's assume that Logan and KSI each own 20% of the brand. When Rockstar sold to Pepsi for $3.8 billion in 2020, it was generating $800 million in revenue. In other words, Rockstar sold for around 5X revenue. If Prime is doing $600 million per year in revenue, one could assume the brand's overall value is around $3 billion (5 times $600m). If Logan and KSI each own 20% of the brand, their paper stakes would be worth $600 million. If they actually own a combined 20%, aka 10% each, that would be $300 million a piece. Since their actual equity stakes are not known AND the brand's revenue numbers are unverified, all of the above is pure speculation. However, it is safe to assume that they both own very valuable stakes in a growing business.
Prime has lined up a slew of celebrity endorsers, including quarterback Patric Mahomes, soccer star Erling Haaland, and MMA fighter Alexander Volkanovski. It's probably safe to assume the celebrities were also given equity in exchange for their endorsement.
Early Life
Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio. He has a younger brother, Jake Paul, who is also a social media star. Logan started making videos for YouTube when he was ten years old using a channel he launched called Zoosh.
He was an All-Star linebacker for the Westlake High School football team in 2012. He was also a State Champion wrestler in high school and went on to study engineering at Ohio University. Between 2013 and 2014, he went from 900 followers on various social platforms to 1.5 million. He was especially popular on the social platform Vine. He dropped out of college at Ohio University in 2014 to move to Los Angeles.
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Career
A compilation of his work from Vine was turned into a YouTube compilation video and posted. In April 2014, the video got more than four million views during the first week it was live. He soon had 4 million followers on Vine and was hired to create paid videos for HBO, Pepsi, Virgin Mobile, and other companies. He was the 10th most influential Vine personality in 2015, with his short videos making him hundreds of thousands of dollars each. Once Vine closed down, Paul moved his act over to YouTube.
Today, Logan's videos have been viewed almost six billion times. He has more than 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million fans on Facebook, as of this writing.
Suicide Forest Controversy
Paul uploaded a video to his YouTube channel that he had filmed at Aokigahara at the base of Mount Fuji in Japan on December 31, 2017. This area is commonly known as the suicide forest as it is a place where many people have gone to commit suicide. Paul's video showed a dead body hanging from a tree. The video had 6.3 million views within 24 hours of being uploaded. Several online petitions were created urging YouTube to delete Paul's channel. Paul removed the video from his YouTube channel and issued a written apology on Twitter on January 1, 2018. On January 9, YouTube issued a statement via their Twitter account condemning Paul's video. On January 10, YouTube announced it was removing Paul's channels from its preferred ad program, Google Preferred. Paul was also fired from the YouTube Red series "Foursome." In the aftermath, Paul donated $1 million to suicide prevention agencies.
Other Controversies
YouTube suspended all advertising on Paul's channels in early February 2018 due to his "pattern of behavior." YouTube was specifically referring to Paul taking part in the "Tide Pod challenge," the time he took a fish out of his pond to, in his words, "jokingly give it CPR," and the time he videoed himself using a taser gun on two dead rats. Paul received no revenue from his page views during that period. YouTube reinstated ads on his channel two weeks later. However, he remained on probation for 90 days, during which his channel and its content was not eligible to appear on the trending tab on YouTube.
Then, in January 2019, Paul said in a bit on his podcast, "What is it, male-only March? … We're gonna attempt to go gay for just one month." There was widespread criticism aimed at Paul for his remarks, specifically that he implied that being homosexual is a choice.
(Photo by Victor Decolongon/Getty Images)
KSI Boxing Matches
Logan Paul and fellow YouTuber KSI famously hate each other. On August 25, 2018, KSI and Logan held a pay-per-view boxing match that was promoted as "the biggest internet event in history." A rematch took place on November 9, 2019, at the Staples Center in Los Angeles. The first fight was watched by 2.25 million viewers live, with 1 million watching via pay-per-view and another estimated 1.2 million watching illegally via Twitch streams. In the end, 1.3 million purchased the fight via PPV, generating around $13 million in revenue. It's likely that Logan and KSI each earned around $2 million total from the match before taxes when all other sources, like merchandise are included. For the second fight, they each were guaranteed a minimum of $900,000. Their total earnings for the second fight, which was broadcast by boxing company DAZN USA, likely topped $3 million each.
Personal Life
In the fall of 2015, Paul and his roommates, Mark Dohner and Evan Eckenrode, lived in an apartment complex in Hollywood with other celebrities from the world of social media, including Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Living so close to each other, the group collaborated on videos for each of their channels.
Paul moved to an estate in Encino in the fall of 2017.
Paul and actress Chloe Bennet confirmed they were dating in July 2018. They had reportedly been dating for a year before officially confirming. They broke up in September of that same year.
Paul is red-green colorblind.
In May 2020, Logan Paul confirmed he was dating model Josie Canseco, daughter of baseball legend Jose Canseco. In June 2020, he uploaded a video to his YouTube channel called "I Bought My Girlfriend A Horse." Apparently, the couple got into a little fight, and he decided to make up for it by buying Josie, who loves horseback riding, her own horse. The video shows the couple riding two horses and Paul letting her know he bought both of them. He said: "100% yours. Even if we break up, you can keep them."
In 2022, Paul started dating model Nina Agdal. The couple announced their engagement in July 2023.
Annual Earnings
In 2016, Logan made $12.5 million. In 2017, he made $12 million. In 2018, he made $14.5 million. In 2019, his total earnings were $10 million. In 2021, he earned a total of $18 million.
Between September 2022 and September 2023, Logan earned $20 million.
Real Estate
For several years, Logan Paul lived in this mansion in the Los Angeles suburb of Encino:
He purchased the home in October 2017 for $6.55 million. It had been listed several months earlier for $8.5 million. The home is more than 30,000 square feet and features 14 rooms. Logan finally sold the home in April 2022 for $7.4 million. The buyer was Machine Gun Kelly.
Logan has spent the last few years living in Puerto Rico where he rents a $13+ million mansion within the Ritz-Carlton private gated community.
In 2019, Logan paid $1 million for an 80-acre property called Fobes Ranch in the San Jacinto Mountains, roughly two hours east of downtown Los Angeles. In the 1960s, Fobes Ranch was occupied by Harvard professor-turned LSD producer Timothy Leary. Leary lived on the property and manufactured LSD with a group of surfers from Laguna Beach who called themselves the "Brotherhood of Eternal Love."
Floyd Mayweather Boxing Match
On Saturday, June 6, 2021, Logan faced off against Floyd Mayweather in a professional boxing match. Logan reportedly negotiated a deal that would pay him a base salary of $250,000 plus 10% of Pay Per View profits. Mayweather was reportedly guaranteed $10 million to show up, plus a whopping 50% of the PPV profits.
Logan claimed that he would make a minimum of $20 million from the fight. Floyd claimed he would make north of $50 million.
In reality, the fight was purchased by approximately 1 million people. Therefore, Floyd earned an estimated $35 million, and Logan earned around $5.25 million.
