What Is JoJo Siwa's Net Worth?
JoJo Siwa is an American dancer, singer, actress, model, and reality television personality who has a net worth of $20 million. JoJo Siwa gained fame on "Dance Moms" (2015-2016) as a high-energy performer known for her signature bow-wearing style. She leveraged this exposure into a successful YouTube channel and Nickelodeon partnership, launching merchandise lines including her popular hair bows, toys, and clothing.
She released music singles like "Boomerang" (2016) and "Kid in a Candy Store" (2017), embarking on her D.R.E.A.M. concert tour in 2019. Siwa made history on "Dancing with the Stars" (2021) as part of the first same-sex partnership, finishing as runner-up.
In January 2021, she came out as a member of the LGBTQ+ community, becoming a prominent young voice for the community. She has since evolved her image from her younger, kid-friendly persona to a more mature entertainer, though maintaining her characteristically bold style.
Early Life
Joelle Joanie Siwa was born on May 19, 2003, in Omaha, Nebraska. After rising to prominence with music videos like "Boomerang" and "I Can Make U Dance" on YouTube, JoJo began performing to sold-out arenas after a tour in 2018. This tour initially went through 52 cities in the United States and Canada, and it was later expanded to include cities in the United Kingdom and Australia.
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JoJo Siwa Hair Bow Sales
We hear from many of JoJo's fans that her net worth must be significantly higher than our current estimate since she has reportedly sold 40 million hair bows. Though this number has not been independently verified or reported in a business journal, she is undoubtedly earning a pretty penny from product sales. However, even if that 40 million number was correct, it doesn't necessarily mean that JoJo herself is making "hundreds of millions" of dollars off the sales.
In the case of a celebrity product line, the celeb often only gets paid after a certain sales milestone is reached after production and marketing costs are recouped. If JoJo has indeed sold 40 million ribbons, it's obvious that this kind of milestone has already been reached and surpassed. This means that she is indeed earning a percentage of the profits.
Using the industry average cost per goods sold on a $9 bow, we conservatively estimate that each sale generates $2.5 in net profit. Based on similar celebrity endorsement deals that we've seen, JoJo would be lucky to get 20% of profits after costs are recouped. That's $0.54 per sale, pre-tax. If JoJo did sell 40 million bow ribbons, she presumably had to sell 10 million to recoup initial costs. This would leave her with total earnings of $16 million pre-tax. Call it $8 million after tax.
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Based on these calculations, it's clear that JoJo is, in fact, earning a serious amount of cash from product sales alone. Also, please keep in mind that any net worth number you see on our site is after taxes. So, for someone to have a net worth of $14 million, they would have to earn $25-30 million before taxes and various other fees. If JoJo maintains her current level of popularity, we absolutely foresee a day where she is worth $50-100 million.
Filmography
JoJo Siwa has appeared in a number of television shows over her career, including Nickelodeon shows such as "Ultimate Halloween Costume Party," "Not-So-Valentine Special," and "Ultimate Halloween Haunted House." Other notable appearances include "School of Rock," "SpongeBob SquarePants," "Keeping Up with the Kardashians," "The Substitute," "The Masked Singer," "Celebrity Family Feud," "Dancing with the Stars," "So You Think You Can Dance," "America's Got Talent," and "High School Musical: The Musical: The Series."
Siwa has also worked on "The Angry Birds Movie 2" and "The J Team" films.
Siwa has been nominated for many awards and won "Favorite Viral Music Artist," "Favorite Musical YouTube Creator," and "Favorite Social Music Star" over the years at the Nickelodeon Kids' Choice Awards.
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Real Estate
In February 2020, JoJo paid $3.5 million for a home in the LA suburb of Tarzana, California. She was just 16 years old when she purchased the home. The 6,000-square-foot Mediterranean-style mansion had a number of luxury features, notably marble floors, fireplaces, a gourmet kitchen, French doors, a swimming pool and a sports court. Then, of course, there's the "Fun Room," complete with a feature that Siwa says during the video she considers essential: "It's my house, we have to have a candy bar."
She doesn't mean a candy bar like a Hershey or Snickers, she means a bar that serves candy instead of snacks or drinks. Also located in the Fun Room is a small in-home 7-Eleven replica, with convenience store staples like a pizza warmer, popcorn machine, nacho cheese machine, and Slurpee machine.
JoJo sold her Tarzana mansion in February 2025 for $4.1 million.
Personal Life
From August to November 2020, Siwa was in a relationship with TikTok star Mark Bontempo. She came out as part of the LGBTQ+ community in January 2021 on social media. In February 2021, JoJo Siwa revealed that she was in a relationship with her best friend, Kylie Prew. After a breakup in late 2021, the couple got back together in May 2022. Siwa and Prew broke up a second time in June 2022, and in August, JoJo started seeing social media content creator Avery Cyrus. It was announced in December 2022 that Siwa and Cryus had split.
