What is Kylie Jenner's Net Worth?
Kylie Jenner is an American model, reality television star, and cosmetics entrepreneur who has a net worth of $700 million. In a given year, Kylie Jenner earns $40 – $100 million from her various endeavors. The vast majority of Kylie Jenner's net worth comes from Kylie Cosmetics. In November 2019, Kylie sold 51% of her company to Coty Inc. for $600 million. Valuing the company as a whole at $1.2 billion. In the months following the deal, the value declined significantly. Kylie definitely earned around $340 million after taxes from the sale, but the value of her remaining 45% stake in the brand has gone down significantly. In a 12-month period that included the sale, Kylie spent $130 million buying several mansions and a private jet.
Kylie Jenner Net Worth Milestones
Celebrity Net Worth first began tracking Kylie's wealth in November 2011. At the time, we estimated that the 14-year-old had a net worth of $300 thousand.
In June 2013, we raised our estimate to $2 million. By mid-2014, her net worth had doubled to $4 million.
She first crossed $10 million in July 2016.
Kylie's net worth started to skyrocket around mid-2017. In June 2017 we pegged her net worth at $50 million. In July 2018, we raised that number to $200 million. In mid-2019, we estimated her fortune at $300-400 million, much of which is paper wealth based on the value of Kylie Cosmetics. Kylie ended 2020 with a net worth of $650 million, 2021 with a net worth of $700 million, and 2022 with a net worth of $750 million.
Photo by Scott Barbour/Getty Images
Early Life
Kylie Jenner was born on August 10, 1997, in Los Angeles, California. She is the youngest daughter produced by the marriage of businesswomen Kris Jenner and the former Olympic athlete Bruce Jenner (who is known today as Caitlyn Jenner). Kylie's older sister is model Kendall Jenner and her half-siblings include Kim Kardashian, Kourtney and Khloe Kardashian and Brody Jenner. Kylie was just ten years old when Keeping Up with the Kardashians debuted on E! on October 14, 2007. Today, the KUWTK is the longest-running reality series in the US. For several over the early years of the show, Kylie was a regular pre-teen who attended school and was a member of the cheerleading team. In 2012, she left traditional school and began attending a home-school educational program. She earned a high school diploma in July 2015.
Is Kylie Jenner A Billionaire? – NO.
On November 18, 2019, Kylie Jenner was crowned a billionaire by Forbes. Forbes claimed she achieved billionaire status after selling 51% of her cosmetics company to Coty Inc. for $600 million, valuing the company as a whole at $1.2 billion. Coty Inc. is a recently struggling beauty business that owns brands like CoverGirl and MaxFactor. Kylie will remain the public face of the brand. Forbes claimed the deal valued her remaining 49% stake at $588 million on paper.
Coty, which also owns Clairol and OPI nail polish, has struggled in recent years with lagging revenue and executive turnover. The European-based company, which is controlled by an investment firm called JAB Ltd., has seen its stock price cut in half since 2016, when it acquired a dozen cosmetics brands from Procter & Gamble.
For the company to be worth $1.2 billion, she somehow convinced Coty Inc. to pay a mind-boggling 27X multiple of profits.
FYI, Facebook currently trades at 26X profits. Procter & Gamble trades at 24X. Coty itself trades at 18X profits.
After paying taxes on the $600 million portion of the sale, Kylie will likely be left with around $300 million. We can't say for sure just yet because it's not yet clear how $600 million has been structured. Was it all cash? Stock? A mixture of both? These questions have major implications for her tax treatment and, ultimately, the net cash haul from the deal. Furthermore, Coty does not expect the deal to officially close until the third quarter of 2020.
***Update***
On May 29, 2020, Forbes published a retraction article in which they admitted that all the numbers they had reported previously were false—literally made up by Kylie's accountants.
More info on this history is below…
(ANGELA WEISS/AFP via Getty Images)
Wealth Estimates
We here at CelebrityNetWorth have been skeptical of proclamations of Kylie's wealth for years. Back in mid-2018, we estimated that her net worth was $150-$200 million. In July of that year, Forbes published an article that claimed she was worth $900 million and on track to be the youngest self-made billionaire in the world, all based on the reported revenue and growth of Kylie Cosmetics. We saw the same numbers and knew right away they were likely entirely made up. So, on the same day Forbes went live with their article, we published the following:
Kylie Jenner Is Not Worth $900 Million – That's A Silly Clickbait Headline To Sell Magazines
That 2018 Forbes article claimed that Kylie's makeup company was worth $800 million. The article reported that in 2016, Kylie's company generated $307 million in revenue and $330 million in 2017 with $100 million in profit. The article also mentioned that Kylie Cosmetics' revenues had not been growing. In fact, overall revenue grew just 7% in 2017 and was $70 million lower than had been predicted in mid-2017. Furthermore, her lip-kit revenue was actually down 35%, year over year.
In our opinion, at the time, a much more reasonable multiple would have been 4x profits, which would have valued the company as a whole at $400 million. As the 100% owner, she would have gotten around $260 million after taxes from a sale. Therefore, we thought a much more reality-based net worth number for Kylie in July 2018 was $300-400 million.
Actually, we were wrong about everything above.
On May 29, 2020, Forbes was forced to write a retraction article titled:
"Inside Kylie Jenner's Web of Lies – And Why She's No Longer a Billionaire"
In that article, Forbes finally admits that all of their information was false. All of it. All of their headlines and magazine covers were based on lies and/or total misrepresentations. From the Forbes the May 2020 Forbes retraction:
"Then there were Kylie's financials. Revenues over a 12-month period preceding the deal: $177 million, according to the Coty presentation—far lower than the published estimates at the time. More problematic, Coty said that sales were up 40% from 2018, meaning the business only generated about $125 million that year, nowhere near the $360 million the Jenners had led Forbes to believe. Kylie's skin care line, which launched in May 2019, did $100 million in revenues in its first month and a half, Kylie's reps told us. The filings show the line was actually "on track" to finish the year with just $25 million in sales."
Forbes continued:
"Data from e-commerce firm Rakuten, which tracks a select number of receipts, suggests there was a 62% decline in Kylie's online sales between 2016 and 2018."
And:
"The business was never that big, to begin with, and the Jenners have lied about it every year since 2016—including having their accountant draft tax returns with false numbers—to help juice Forbes' estimates of Kylie's earnings and net worth. While we can't prove that those documents were fake (though it's likely), it's clear that Kylie's camp has been lying."
Coty Sale
All this doesn't mean that Kylie didn't make A TON of money from her sale to Coty. Though Forbes also pointed out in their retraction that Kylie did not own a full 100% at the time of sale. It appears as though Kris Jenner owned at least 10%. Kylie sold half of her 90% stake at a $1.2 billion valuation. If the deal was all-cash, Kylie would have received roughly $340 million in post-tax cash from the deal while still owning a 45% paper stake in the brand.
Unfortunately for Kylie and Coty, the sale has not exactly been kind to the parent company's stock price. In the six months following the deal, Coty's stock cratered 60%, at least somewhat on the news that it massively overpaid for Kylie Cosmetics and will likely have to write down the value of the brand. That will certainly reduce the paper value of Kylie's remaining 45%. Here's a chart of Coty stock between May 2019 and May 2020:
Note the dot on the chart at November 18, 2019. That is the day the Kylie sale was announced. Coty's stock was at $12.22. Over the next few months, the stock lost 70% of its value.
The company's total market cap today, according to investors, is $2.8 billion. That constitutes the total combined value of dozens of brands, including Kylie Cosmetics, which, as we noted, was probably never worth anywhere near $1.2 billion. It's more than likely that Coty will soon have to write off a large percentage of the Kylie brand, rendering Jenner's remaining 45% stake valueless.
Kylie Jenner Net Worth (Getty Images)
Early Career Success and Endorsements
Kylie Jenner's modeling career took off with the Sears clothing line "Crush Your Style." She has also been featured in various photo shoots for publications like OK! Magazine and Teen Vogue. Kylie Jenner made her catwalk debut at New York's Fashion Week in September 2011. The family members were there, in the front row, cheering on their little sister through the nerve-wracking moment. She may have been nervous, but this little diva didn't let it show as she strutted down the catwalk, rocking a black ballerina-style dress by Abbey Dawn. Following her big sis Kendall's footsteps, Jenner landed modeling gigs for various companies, including Australian swimwear designer White Sands. Jenner was featured in People magazine's Beautiful People article with her big sister in 2010. Kylie and Kendall hosted red-carpet events for Glee: The 3D Concert Movie and The Twilight Saga: Breaking Dawn – Part 1 in Los Angeles. They also did an interview in the Bing Box at The Hunger Games premiere on March 12, 2012. In 2013, Kylie and Kendall both earned $100,000 to endorse a line of nail lacquers called Nicole by OPI. Kylie and Kendall also released a science fiction novel, Rebels: City of Indra, which is about two girls with superpowers who embark on a journey. When Kylie and Kendall co-hosted the 2014 Much Music Video Awards, Kylie finally made her acting debut in a promo for the show. In 2014, Kylie launched a line of handbags for Steve Madden. In March 2015, she became the brand ambassador for skincare company Nip + Fab. In June 2015, Kylie and Kendall launched a clothing line with British fashion retailer Topshop. In 2016, Kylie was announced as the new face of PUMA. In 2017, Kylie launched a line of sunglasses with an Australian company called Quay Australia.
Kylie Cosmetics
Kylie's enormous personal fortune comes thanks to her cosmetics empire. She created her first product, a line of lipstick, in August 2015. The "Kylie Lip Kit" was an instant success. She launched a personalized website and app in September 2015.
DIMITRIOS KAMBOURIS / Getty Images
Kylie Jenner Real Estate
Over the years, Kylie Jenner has bought and sold a number of houses around Southern California. Today, she owns at least FIVE mansions in Southern California.
Calabasas: Kylie bought her first home when she was just 17 years old. The $2.7 million mansion is located in an exclusive gated community called The Oaks in Calabasas, California. She sold this home in 2017 for $3.15 million.
Hidden Hills: Kylie's current primary residence is an eight-bedroom, 11-bathroom Cape Code-style mansion in Hidden Hills, California. She bought this mansion in 2016 for $12 million. The 13,000-square-foot home has eight bedrooms and 11 bathrooms.
In May 2020, Kylie paid $15 million for a vacant lot in Hidden Hills, Ca. She proceeded to hire famed architect Richard Landry to plan an 18,000-square-foot mansion.
In May 2016, Kylie paid $6 million for her first mansion in Hidden Hills. Set atop nearly 4.5 acres of land; the jaw-dropping estate comes with six bedrooms and seven bathrooms. At some point thereafter, she bought the vacant lot immediately next door. In September 2018, she sold the mansion for $6.7 million and the empty lot for $5.35 million. Here is a drone video of this home from above:
Beverly Hills: In October 2018, Kylie and Travis Scott co-acquired a home in Beverly Hills, Ca for $13.45 million. They listed this home for sale in October 2022 for a little under $22 million. Here is a video tour of this BH mansion:
La Quinta: In February 2019, Kylie paid $3.25 million for an undeveloped plot of land in La Quinta, Ca, within the exclusive Madison Club gated community where several of her family members also own homes.
Holmby Hills: In April 2020, Kylie paid $36.5 million for a 15,000-square-foot mansion in Holmby Hills, Ca.
Monthly Expenses
It has been reported by a source close to Kris Jenner that Kyle spends $300,000 per month on clothes for herself and her daughter. She also reportedly spends $300-400,000 per MONTH on car payments and security.
The properties we previously mentioned were acquired for a combined $80 million over various transactions. In California, her annual property tax bill is roughly 1% of the purchase price. That means on an annual basis Kylie owes the state of California around $800,000 in property taxes, roughly $67k per month.
Private Jet + "Climate Criminal"
Kylie reportedly spent $72 million on a Global Express private jet. She has not been shy in using the jet, even for criminally short flights. In July 2022, Kylie earned the nickname "Climate Criminal" after it was revealed that she had used her private jet to fly from Van Nuys to Camarillo, California, a trip that could have taken a half hour by car and only took about 12 minutes by flight. Around the same time, she was shamed as "classless" after posting on social media a photo with her boyfriend, Travis Scott, standing in front of two private jets with the caption, "You wanna take mine or yours?".
Critics have been especially harsh considering Kylie's purported image as an eco-crusader.
Personal Life
Kylie first started dating rapper Travis Scott in 2017. They welcomed a daughter in February 2018. They started living apart in mid-2019. She had previously been in a relationship with rapper Tyga between 2014 and 2017.
Summary
Kylie Jenner's net worth is $750 million.
| Kylie Jenner Net Worth Milestones | |
| Year | Net Worth |
| 2011 | $300,000 |
| 2013 | $2,000,000 |
| 2014 | $4,000,000 |
| 2016 | $10,000,000 |
| 2017 | $50,000,000 |
| 2018 | $200,000,000 |
| 2019 | $300,000,000 |
| 2020 | $650,000,000 |
| 2021 | $700,000,000 |
| 2022 | $725,000,000 |
| 2023 | $750,000,000 |
