What is Tony Robbins' net worth?
Tony Robbins is an American success coach, professional public speaker, actor, and self-help author who has a net worth of $600 million. Tony Robbins rose to fame in the late 1980s thanks to his infomercials that promoted popular seminars and self-help books. Today, he owns 33 companies in various industries that reportedly generate a combined $1 billion+ in annual revenue.
Tony Robbins began his career promoting seminars for motivational speaker Jim Rohn and later developed his own coaching techniques and seminars. Robbins gained international recognition with the release of his bestselling book "Unlimited Power" in 1986, followed by "Awaken the Giant Within" in 1991. He has since published several other books and has been featured in numerous media outlets. Robbins is known for his high-energy seminars and workshops, such as "Unleash the Power Within" and "Date with Destiny," which have attracted millions of participants worldwide. He has coached and advised prominent figures, including politicians, athletes, and celebrities. In addition to his personal development work, Robbins is involved in various philanthropic endeavors. His influence has extended beyond the personal development industry, as he has also been sought after for his insights on business strategies and leadership.
Early Life
Tony Robbins was born Anthony J. Mahovoric on February 29, 1960, in North Hollywood, California. He is the oldest of three children. After his parents divorced when he was 7, Tony's mom married a semi-professional baseball player named Jim Robbins. When Tony was 12, he was legally adopted by Jim and took on his last name. The family lived in Azusa, California and Tony attended Glendora High School, where he was student body president his senior year. During high school, a pituitary tumor caused Anthony to grow ten inches in a very short period. As a result, today, he stands at 6 feet 7 inches and still has a deep voice.
His family was quite poor, and Tony took handyman jobs around town to help his siblings. When he was 17, Anthony began following the motivational speeches of Jim Rohn. He soon got a job promoting Rohn's seminars.
Becoming a Guru
In the early 1980s, Tony became business partners with John Grinder, the founder of a program called Neurolinguistic Programming (NLP). NLP is a pseudoscientific approach to communication and personal development that followers claim can cure phobias, depression, tic disorders, learning disorders, and more to achieve larger life goals. Together, Robbins and Grinder launched their own seminars teaching NLP and self-help. Robbins later began developing and teaching Neuro-Associative Conditioning (NAC).
In 1983, Tolly Burkan taught Robbins how to fire-walk. This would become his signature event at future seminars and events.
In 1988, Tony released his very first infomercial. The infomercial was produced by future direct-response multi-media behemoth Guthy-Renker, makers of Proactiv. The infomercial positioned Tony as a "peak performance coach." Early infomercials featured celebrity endorsers like Martin Sheen and ex-NFL player Fran Tarkenton, who praised Tony for helping them reach personal goals.
The infomercials promoted Tony's audio tapes which became extremely successful, selling many millions of copies.
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Success/Earnings
In an interview with the Los Angeles Times, Tony revealed that his annual income in 1984 was $40,000. He reportedly made over $1 million in 1985 and has not made less than $1 million per year ever year since, with recent years exponentially higher. By 1991 his company was generating $50 million per year in revenue. By 2005, Tony was personally earning north of $30 million per year in profits from his empire. He reportedly earns more than $10 million today from his program "Unleash the Power Within" alone. People regularly pay $10,000 to attend his seminars and he charges $300,000 – $1 million for a private speech.
Robbins' self-help products, audio programs, and seminars feature Ericksonian hypnosis and Neuro-linguistic programming. Robbins' seminars include four-day events such as Mastery University, Date With Destiny, Unleash the Power Within (UPW), and Business Mastery. Robbins has been a featured speaker at the 2007 Technology, Entertainment, and Design (TED) conference and at several Real Estate Wealth Expos sponsored by the Learning Annex. Robbins' presentation is ranked as one of the Top 10 TED Talks of all time.
As of this writing, he has written four books: 1986's "Unlimited Power," 1991's "Awaken the Giant Within, 1994's "Giant Steps" and 2014's "Money: Master the Game." He has also co-authored two others: 2017's "Unshakeable: Your Financial Freedom Playbook" with Peter Mallouk and 2022's "Life Force: How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life & Those You Love" with Peter Diamandis and Robert Hariri.
Tony Robbins has been sought out by hundreds of the world's most powerful leaders, including former President Bill Clinton, Salesforce CEO Marc Benioff, and Oprah Winfrey.
Philanthropy
In 1991, he founded the Anthony Robbins Foundation. The organization supports youth, homeless, prisoners, and the hungry. The name was eventually changed to "The Tony Robbins Foundation." In 2014, he donated the profits of his fourth book, "Money: Master the Game" to the charity Feeding America. Tony has reportedly helped provide more than 100 million meals through Feeding America to date. In 2016, he helped raise over $1 million for Operation Underground Railroad, which fights child trafficking.
(Photo by Dave Kotinsky/Getty Images for DuJour)
Other Ventures
Robbins has appeared as himself in several movies and television shows, including Reality Bites, The Cable Guy, Shallow Hal, The Sopranos, and The Roseanne Show. He was the subject of the 2015 Netflix documentary "Tony Robbins: I Am Not Your Guru."
In 2002, Tony and Cloé Madanes founded the Robbins-Madanes Center for Intervention.
In 2014, Tony, along with Magic Johnson, Mia Hamm, and Peter Guber, bought the rights to launch what became the Los Angeles Football Club, which began competing in 2018. With Peter Guber, he also invested in the eSports professional gaming organization called Team Liquid.
Most Memorable Splurges
On the subject of his success, in 2019, Tony revealed some of the biggest and, more importantly, most memorable financial splurges of his life. He says the biggest one happened early in his career when he was in his mid-20s:
"I was about 24, 25 years old… I'd built a company that had become pretty successful and I had a really amazing economic month where I made half a million dollars in a month, which was incredible at the time.
"And I always had wanted to go to Fiji. I always wanted to have an island but I couldn't afford it. And then I saw an opportunity at a place I loved."
So, he eventually purchased The Namale Resort and Spa in Fiji for $12.5 million. A splurge to be sure, but also a savvy investment, because now it's reportedly valued at $52 million.
Of course, as you might expect from a motivational speaker, Robbins is quick to point out that the concept of a splurge is tied not to its financial numbers but to the meaning it has for the splurger:
"I've had the privilege to have a plane and do all kinds of things and they all have added value in my life in some way, but the greatest splurges are the ones where you splurge on the people you love because that has infinite value, infinite joy to you, and even when they're gone it will bring joy to your life."
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Real Estate
Tony Robbins purchased a 2-acre property in Lantana, Florida, in 2013 for $24.75 million and proceeded to spend $10 million upgrading the roughly 16,000-square-foot house. He had previously been based in La Jolla, California. In 2004, he paid $875,000 for a home in La Quinta, California. He sold that property in 2017 for $3.25 million.
Tony owns a 525-acre luxury, all-inclusive resort called Namale in Fiji. He bought the property in 1989, at the age of 29, for $12.5 million. The resort today is worth north of $50 million. In 2012, Oprah listed the resort as one of her "Favorite Things."
In October 2020, it was revealed that a company tied to Tony Robbins bought a West Palm Beach warehouse to use as a production studio. PB Studios LLC, tied to Anthony Robbins Companies, paid $4.4 million for the 28,000-square-foot building on Electronics Way.
Personal Life
Tony was married to Becky Robbins from 1984 to 1997. The couple had no children together but Tony acted as a father to Becky's three children from a previous marriage. The year Becky and Tony married, Tony found out that he had fathered a child with a woman named Liz Acosta. Their son is named Jairek Robbins. Jairek is also a personal trainer and empowerment coach.
Tony has been married to Bonnie "Sage" Robbins" since October 2001. They married at his resort in Fiji and live in Manalapan, Florida.
Robbins was vegan for 12 years when he added fish to his diet. A fish-heavy diet caused him to develop mercury poisoning, from which he nearly died. He now eats mostly vegetables with small amounts of animal protein.
Tony Robbins Quotes About Money and Wealth
- "If you work for a living, you're trading your time for money. Frankly, it's just about the worst trade you can make. Why? You can always get more money, but you can't get more time."
- "You have to make the shift from being a consumer in the economy to becoming an owner—and you do it by becoming an investor."
- "Let's face it, we're not about to earn our way to wealth. That's a mistake millions of Americans make. We think that if we work harder, smarter, longer, we'll achieve our financial dreams, but our paycheck alone—no matter how big—isn't the answer."
- "People who succeed at the highest level are not lucky; they're doing something differently than everyone else."
- "I grew up dirt poor… We were always broke and trying to get by… early in my life, I thought, 'I'm going to make enough money that my family will never have to worry about this. I'm going to find a way to succeed.'"
Summary
Tony Robbins has a net worth of $600 million. He has earned his net worth through a vast self-help empire that includes seminars, books, public speeches, private coaching, and more. He is an investor in several businesses and multiple valuable real estate properties.
